I’ve noticed that even the most innocent lifestyle vloggers eventually end up in some sort of drama — whether it’s a friendship issue, relationship problem, or a misunderstood clip that gets blown out of proportion.
Why does drama seem to follow influencers who just want to share their daily routine?
Maybe the audience expects too much transparency. Or maybe influencers overshare, leaving room for misinterpretation and rumours. Sometimes drama even comes from behind-the-scenes jealousy or competition between creators.
Lifestyle content feels harmless, yet somehow it attracts drama faster than any other niche. Maybe because people start to feel too involved in the influencer’s personal life.
What’s your take — is drama unavoidable once your life becomes content?
More on the topic here: https://www.influencersgonewildco.uk/